Don't limit yourself. Partner with local businesses that can add value. If you're an accommodation provider, find out if there is a day spa close by who will offer an in house or discount service for example. A local restaurant might offer a free bottle of wine for your guests or you could offer restaurant clientele 10% off accommodation. It works both ways.
It might be worth looking for national industry partners to. Triplify, The Traveller's What's On Guide is a national directory of authentic and culturally enriching festivals and other events. We have a few clients who have embedded an event widget within their website which lists events of interest specific to their tourism region and the guests dates of travel. Have a look at an example here on Cottsloe Beach House Stays in Perth, Western Australia. Visit the Triplify website to learn more about how they can enhance the entertainment information you provide your guests to enhance their experience.
Connect with your local community, chamber of commerce, LGA, tourist association/visitor centre. Add them to your database, subscribe to their communications. Keep informed and share information.
Think outside the box with your marketing and build up content on your website to share with your guests.
For more holiday rental management tips subscribe to the Welcome In e-community here (free) or contact us if you would like to find out a little more about how Welcome In can help you successfully manage your short term accommodation in Australia.