How To Attract Holiday Rental Guests Like Children To Soft Serve Ice Cream?

It really isn’t rocket science. You have a product that will be appealing to certain markets. You, as the sender, wish to send a message to prospective guests (the receiver). You need to understand what they like, how they behave, what their interests are and build your online profile to draw them in.If Mr Whippy wants to sell ice cream he can drive in the neighbourhood with a very loud recognizable jingle in the summer time. Usually late afternoon on weekends or school holidays when parents are tearing their hair out keeping the kids amused. Sometimes he lurks in the carpark of the local beach or park. Mr Whippy is always there in the right place at the right time.He chooses a jingle that children recognise. They hear it, they want it, they SCREAM FOR ICE CREAM! Same for the truck. They see it, it attracts their attention, THEY SCREAM FOR ICE CREAM! - it has pretty pictures painted on it and a gigantic ice cream!Most importantly Mr Whippy sells a product that children love. Sure they love the song, the van and the excitement of the acquisition but realistically they are after the ice cream. Who knows, maybe the same process could be tested selling fruit or, as someone suggested recently, a French champagne van selling bubbles to ladies in the hood!Unfortunately most of you are in a very competitive market. Unlike the ice cream van that randomly pops up about town, with very little - if any - competition. The good news is there are booking portals that collectively market holiday rentals to many demographics. They are great at selling a generic product – the holiday rental experience. It’s then over to you to decide what type of holiday rental you are offering, who will be interested in experiencing it and make these features stand out in the first one or two paragraphs and visually through the images you choose to sell the experience.Once you’ve identified who your target audience/s is speak to them like they're in the room with you. Write in the 2nd person. Make it a conversation. Be honest about what you have on offer.If you have the time and resources to build a brand/logo around the interests of your target audience I highly recommend you do this. It builds a personality for your property. A real experience for the prospective guest to invest in and talk about, post stay, amongst their peers.If you have enjoyed this article maybe you'd like to subscribe (free) to the Welcome In e-news. I try to publish these every few months to a community of holiday rental managers in Australia. I encourage you to make contact with me if you have any queries about any aspect of your holiday rental management journey. If I cannot assist you I can certainly point you in the right direction. I am well connected with niche industry holiday rental stakeholders in Australia.