Subtly Sells on Social Media

Seriously I've just set foot in your establishment and you're already in my face smothering me with your sales pitch! Call me a control freak but I like to maintain control over my retail experience. Pounce on me the moment I set foot in the place and see me swiftly about face and run in the opposite direction.Social media pages can be amazing tools to build your community of loyal followers but allow prospective guests to learn about your holiday rental through subtle imagery.Focus on building the holiday rental experience as opposed to we have availability this weekend so BOOK NOW!You could mention you offer discounts for last minute bookings or a run free weekend away campaign, to build your following. Try not to do this every week. Not only are you undervaluing your product you are filling your followers feeds with annoying push sales messages that are going to have them run a mile.Social media really is quite different to a shop front so if push sales sends prospective buyers running imagine the damage you are doing to a community of followers who have shown a genuine interest in your product by coming to you in the first place. These relationships are fragile and must be carefully nurtured. Remember you are competing with multiple pages seeking their attention so its not all about you.Holiday rental social media pages should use imagery to describe the property and the experience available in your property as well as the location. Images should be accompanied by a description that focuses on the experience and includes the words holiday rental and the location. You are building a personality for your property. The personality of your holiday rental is the subtle brand for your business.Start by posting twice a week. Take an image of your local farmers market or an upcoming event and share it with your followers with a description about the experience including the words holiday rental and the location. Use hashtags if you must.An image of a bird in a shady tree with a description about how lovely it is to relax in the backyard and listen to the birds - is sure to grab the attention of your holiday rental target market. Add your own personal slant. Don't be afraid to speak in the first person whereby you communicate with your audience as if you were talking face to face.  If you believe in the experience it will be easy to sell - subtly.It is a significant investment to go on a holiday so allow your followers to get to know you, your holiday rental experience, the location and then allow them the courtesy of approaching you via the call-to-action button for further information.If you have enjoyed this article maybe you'd like to subscribe (free) to the Welcome In e-news. I try to publish these every few months to a community of holiday rental managers in Australia. I encourage you to make contact with me if you have any queries about any aspect of your holiday rental management journey. If I cannot assist you I can certainly point you in the right direction. I am well connected with niche industry holiday rental stakeholders in Australia.