An Easy Way To Get Some Holiday Rental Booking Action!

You're either well aware of what a call-to-action is or you are way behind and only just realising how effective Facebook and social media marketing is. If you're falling into the latter group then read on.Call-To-Action (CTA): "an instruction to the audience to provoke an immediate response, usually using an imperative verb such as "call now", "find out more" or "visit a store today". " (Wikipedia)On Facebook your call-to-action is located in the bottom right hand corner of the cover photo, near Like and Message. If you do not have a call-to-action button active on your holiday rental Facebook page then this space will be blank and you are likely to have an annoying message asking you to set up a call-to-action.My advice is, go for it. Take the plunge. You may surprise yourself how capable you are of doing this. It is simply a few steps of following the prompts to set up the call-to-action, choosing your preferred method of contact (from a prospective guest) and presto!Think about the best way a prospective holiday rental guest can contact you. If you like to have a real life conversation then you would choose Call Now. If you prefer to receive a message through Facebook then you would choose Message. If you would like to drive the prospective guest to your website then you would choose Contact Us. Maybe you just want them to see a video of the property then you would choose Watch Video which would connect with a You Tube video.I don't want to get too technical but I encourage you to do this, or ask someone to do it for you. This is a very prominent button that allows you to prescribe how your prospective guests behaves on your site. You want to engage their interest within seconds of them reaching your page. I feel the cover image, profile pic, heading and call-to-action are crucial. About Us and page content also very important - but I'll cover that later.If you are a visual person then ask me to send you a free tutorial.If you have enjoyed this article maybe you'd like to subscribe (free) to the Welcome In e-news. I try to publish these every few months to a community of holiday rental managers in Australia. I encourage you to make contact with me if you have any queries about any aspect of your holiday rental management journey. If I cannot assist you I can certainly point you in the right direction. I am well connected with niche industry holiday rental stakeholders in Australia.