Are You Promoting Your Holiday Rental Or Yourself?
Why spend time marketing your holiday rental to yourself. It's not you who you need to convince. There are many Australian and international visitors who want to get to know your holiday rental experience too.Be careful not to build your content based on your own wants and desires. It is important that all promotional content (and that includes social media for business pages) relates back to the brand (your holiday rental experience), product (holiday rentals - regional tourism) and your target market.You may like certain tourism experiences but try to remember that your prospective holiday rental guests will have varying behaviours and expectations. Some may like to find out about the local community farmers market, others may prefer golf. Some may want to know what type of toilet paper you use. Others will want to know whether your pool is fenced.Try to publish holiday rental marketing content that is relevant to a number of target markets or segments. Mix it up.Most importantly try not to personalise content unless you wish to highlight what you love about your holiday rental. For example, post a picture of you reading a book in your hammock on the front deck. Talk about how you love that space, how it makes you feel. Instead of I love drag racing and pink and red polka dot underwear!You don't need to convince yourself that your holiday rental is awesome and this is not about you - it's about your awesome holiday rental.Please by all means build a personality for yourself as the manager of the property though. It makes guests feel like they are at home. Just don't let this overshadow the core offering - your awesome holiday rental and tourism region.I had a look at a holiday rental Facebook page in the Northern Territory. There was a scantily clad women in the image and the owner was talking up the local skimpy session. I mean if your target market is predominantly men, or women, who enjoy these types of leisure activities then go for it. Just think about who you might be turning away though.If you have enjoyed this article maybe you'd like to subscribe (free) to the Welcome In e-news. I try to publish these every few months to a community of holiday rental managers in Australia. I encourage you to make contact with me if you have any queries about any aspect of your holiday rental management journey. If I cannot assist you I can certainly point you in the right direction. I am well connected with niche industry holiday rental stakeholders in Australia.