On your doorstep or in close proximity….
Everyone knows how to use Google Maps but most won’t before they search for their ideal short term rental or holiday accommodation. I want you to visualise yourself as a traveller without a car. I say this because you want your property to be appealing to all travellers. Also because many want to get out among the elements, enjoy a bit of exercise rather than jump back in their car.
I want you to imagine that you’ve spent all day travelling and have just arrived late afternoon. You’re tired yet eager to see the sights. You probably don’t feel like cooking and a short walk will justify a cheeky beverage at your favourite inner city waterhole (pub).
You want to be immediately immersed into the unique culture of this place and enjoy the local buzz.
Now try and recreate that one such experience in a paragraph in your property description. Take the prospective guest on a story telling journey highlighting what is great that is close by for them to easily experience as soon as they arrive.
I’ve even taken a screen shot of Google Maps (above) with the journey mapped out. I used a landmark close by instead of my own address. Note distance, time and scale provided in this screenshot which is helpful information to include.
Now here is how I might draft such a paragraph;
“There is much to experience in close proximity to your holiday rental in Halls Head, Mandurah. After you arrive we know you won’t feel like cooking, and will be keen to immerse yourself in the Mandurah culture, so why not take a short stroll (2.5kms, 30 minute walk) into Mandurah City and enjoy a bite and bevvy on the water at Bar Therapy? Before you arrive at your short term accommodation we’ll give you a list of fabulous experiences right on your doorstep, or very close by”.
Note the key words I’ve used in this paragraph, which will greatly assist in your short term accommodation being found in Google searches. Location (including suburb and city), holiday rental, short term accommodation. All these words will be inserted into Google searches, possibly even searches on the short term rental accommodation managers website if the prospective guest is savvy enough to #bookdirect.
Why not make this a little project and send me a link to your listing to show off your story telling skills to natalie@welcomein.com.au.
