Network/Partner With Your Community Based Tourism Stakeholders
Do you know whether there is a local community market close to your short term accommodation in Australia? There are quite possibly a number of them in different localities in your tourism region. Try looking up a local market on Markets Online or contact your Local Government Authority or Visitor Centre.
Do you know where your local Visitor Centre is? Are you a member? They often support and promote short term accommodation in Australia. It's worth connecting with them in some capacity and they may be interested in providing Australian tourism brochures in your accommodation or in electronic form linked from your website.
Are you tourism accredited in Australia? If not, it's worth looking into this and then you can promote your short term accommodation through Tourism Australia and other state and regional tourism organisations in Australia.
Maybe there is a regional short term accommodation stakeholder group. Contact the Holiday Rental Industry Association. They are reasonably knew on the scene and they are forming locality based groups to assist with industry regulation and owner/manager support.
Why not help each other out. Maybe you could provide a link from your Facebook page or website to the local community market and ask them to do the same for you in return.
Personally I love seeking out the local community market when my family and I travel and stay in short term accommodation in Australia. It's the best way to see the heart of the town and experience the local culture which is unique in each amazing place in Australia.
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