Connect With Tourism Australia & Other Tourism Bodies
Contact your local visitor centre who should direct you to your regional tourism organisation, state and national tourism organisations. All will have a plethora of information to offer guests who stay in your short term accommodation properties.
Take note of your local, region, state and national tourism branding. It is multi layered but mostly connected into the bigger picture in terms of marketing Australia to Australian's and the rest of the world. Visit our Tourism page. It summarises each state and region and provide links to familiarise yourselves and visitors with each brand and unique offering.
You want visitors to leave feeling like they have experienced the culture of your community when they leave. What gives them that lasting impression? What makes your town/city so unique and memorable to prompt a discussion when they’re back home with their friends and family?
For me travelling through the Gibb River Road in the Kimberly - I have such fond memories of having to shower at a camp site in cold water in freezing temperatures at dusk. I said to my husband that I just can't do it. He suggested I go and do it before the sun went down - there was no roof on the toilet block. It was either shower or be stinky. I opted for the shower and oh my how invigorating! Very very memorable for me. A freezing cold shower at sunset followed by warm clothes and a red wine by the fire under the stars. Now that's living!:)
Provide your unique tourism information on your Australian short term accommodation websites and in your guest file. Make information easy to find, at their fingertips. Your guests will be grateful.
Follow this link to connect with Tourism Australia.
When my family and I travel we are continually seeking out unique and community based tourism events like local community markets, free family events, amazing parks with great facilities.
We encourage each of you to have your own website presence for each property you offer to short term accommodation guests in Australia. There are many sites out there offering to promote and book your properties on your behalf however if you spend the time building up your own website, including tourism information for Australian visitors, and providing contact details, you will notice that enquiries start coming through direct to you and no one pays commissions or booking fees. It keeps the price of short term accommodation in Australia affordable in comparison to serviced hotel/motel stays.
The idea is to work alongside your local/regional tourism stakeholders. Connect with all of these businesses and jointly promote each other. Work together and link from each others sites, mention them in conversations with your guests. All of this activity and support boosts your local economy and encourages the visitors to stay a little longer and to feel at home while they're away. That local personal touch.
Get to know the tourism brands you sit under and work with these organisations who work tirelessly to market your communities to visitors in Australia and international guests.
Contact us anytime if you want any advice on how to locate local tourism organisations. Your local government or visitor centre is the best first point of call.