Does Your Holiday Rental Have Personality?

As the owner/ manager of a holiday rental -  have you considered giving your investment property personality?In the past, as a prospective tenant of holiday rental accommodation in Australia, I've sifted through listings in holiday hot spots around Australia. I have to say the ones that catch my eye are those with personality that jump right out at me with a catchy name and some highly appealing images on a professional website.I'm usually looking for a property that's appealing to me and my family especially when I'm seeking holiday rental accommodation for longer stays.With a name and personality a manager can develop a logo and build this into a property profile website, incorporate a basic holiday rental online booking system and market widely.It's amazing what a name, great logo, appealing images and consistent content and marketing messages can do to generate bookings.By naming your holiday rental property it can be promoted much easily through word of mouth. For example we've received many referrals and positive feedback on our Perth Hills property, The Rocks. Holiday rental guests love to tell their friends about properties that left a lasting impression - those with a name have somewhat of an advantage!